Colour, often a subtle and understated hero in the realm of marketing, wields a power that transcends mere visual appeal. In print marketing, where every element contributes to brand storytelling the choice of colour holds huge importance.
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Sensory Spot UV (otherwise known as ‘extra thick spot UV’ or ‘raised spot UV’) is taking the marketing world by storm. Marketers love it because it captures consumers’ imagination and adds value to otherwise uninspiring print by adding a new, tactile dimension that quite literally makes print stand out.
For designers,
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We’ve just launched a handy new tool for accurately calculating what thickness you’ll need to allow for the spine on your perfect bound books.
All you need to do is select the cover material, the material you’re using for the pages and the total number of pages and the tool uses the correct paper thickness to accurately calculate the spine.
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