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Business Cards in the Modern Marketing Mix

Business Cards in the Modern Marketing Mix

In an age where digital marketing strategies dominate, the personal touch in networking often gets overshadowed. Yet, there remains one traditional tool that refuses to go out of style and continues to hold significant value in professional exchanges: the business card.

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Choosing the Right Paper for Books and Booklets

When it comes to publishing books and booklets, one of the most crucial decisions you’ll face is choosing the right paper stock. It’s not just about how it looks; the paper you choose can have an impact on the reader’s experience, the durability of your publication and even its environmental impact.

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